IDFC Credit Crds

The brief was to design credit cards that people would love to carry.
In a market where most cards feature generic imagery, IDFC wanted designs that stand out—appealing to both young, dynamic users and premium clients. The goal was to create visually distinctive cards that reflect individuality and style while maintaining a strong brand identity.

Card design for a younger demographic

For premium clients

The youth card design became quite popular and was used in several of their ads.