Margo is renowned for its 1000 Neem Leaves soap, a trusted name in natural skincare. The brief was to introduce new variants under the sub-brand Ayurtatva—one infused with 100% natural oils and the other with the richness of sandalwood. The challenge was to retain Margo’s core essence while crafting a design that stands out in an already saturated market, ensuring distinctiveness from competitor soap brands.