All about Coca-Cola India Foodmarks

This wrap video was released at the end of the campaign.

The following videos were used as announcement and promotion in the build up to the event. They featured popular Bollywood actor Janhvi Kapoor who also is a Coke brand ambassador in India.

Raj Kapoor themed Posters

Taking inspiration from the hand painted film posters and billboards that existed during Raj Kapoor's era, we also designed special posters that were put up at the event. Featuring some of Raj Kapoor’s most iconic movie poses, tantalising Indian meals that pair best with an ice-cold Coke, and the lively peculiar essence of Delhi, each poster illustration is a nostalgic masterpiece. And we used the iconic Coke contour as an integral part and used the space within it to tell our story. We paid homage to both Bollywood's Golden Era and the enduring charm of Coca-Cola.

The grand entrance of the event

Outdoor creatives that were used during the campaign, featuring the original image of Raj Kapoor with Coke.

Some pictures of the event

The grand entrance

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Karisma Kapoor's Socials

Credits: Hemal Jhaveri, Khurram Haque, Kshitija Tagde, Purbali Mukherjee, Prachi Damani, Pruthviraj Wankhede, Riddhi Bhadekar, NY Ogilvy team