This project was shortlisted for 2024 Cannes Lions in the Creator and Influencer marketing category.
All about Coca-Cola India Foodmarks
Wrap video
Raj Kapoor themed Posters
We used the iconic Coke contour as an integral part and used the space within it to tell our story. Through meticulous craftsmanship, we brought 1950s Bollywood to life with vibrant hand-painted illustrations. Featuring some of Raj Kapoor’s most iconic movie poses, tantalizing Indian meals that pair best with an ice-cold Coke, and the lively peculiar essence of Delhi, each illustration is a nostalgic masterpiece. We paid homage to both Bollywood's Golden Era and the enduring charm of Coca-Cola.
Janhvi Kapoor Socials
The grand entrance
Some pictures of the event
The grand entrance
Tech @ Foodmarks
Karisma Kapoor's Socials
Credits:
Hemal Jhaveri
Khurram Haque
Kshitija Tagde
Purbali Mukherjee
Prachi Damani
Pruthviraj Wankhede
Riddhi Bhadekar
NY Ogilvy team