Cadbury IPL
In line with Cadbury’s theme of generosity, these ideas were crafted to create buzz for the brand during the Indian Premier League. Designed to be simple yet impactful, they navigated BCCI restrictions and budgetary constraints while staying true to the brand’s ethos. Rooted in strong insights, they aimed to strike an emotional chord with cricket fans, making the campaign both memorable and meaningful.
A bar that only exists Virtually. So, it can be ordered, but can’t be delivered.
